“We Know Africa“
Full-service market research agency established in 2010 — qualitative and quantitative research across 30 African markets in East, West, and Southern Africa.
What we specialise in
Our expertise spans consumer research, stakeholder management, media, trade and social research — all delivered to international standards across 30 African markets.
Innovation & Product Development
- Concept Acceptance Testing
- Product Acceptance Testing
- Product Space Mapping
- Pricing Studies
Brand & Communication
- Usage & Attitude Studies
- Brand Trackers
- Segmentation & Positioning
- Retail & Shopper Research
Stakeholder Management
- Customer Satisfaction
- Churn Management
- Employee Engagement
Media & PR
- Campaign Effectiveness
- Audience Ratings Surveys
Trade Research
- Outlet Census
- Retail Audit
- Mystery Shopping
Social & Development Research
- Opinion Polling
- Agricultural Research
- Household Surveys
- Healthcare Studies
Our branded research solutions
Infinite Insight Monitor™
Mystery Shopping & Stakeholder Management Solution — tracking service standards and brand adherence across multiple touchpoints.
Infinite Insight U&A Plus™
Performance Tracking Solution — comprehensive Usage & Attitude studies with longitudinal tracking capability across African markets.
Infinite Insight Brand DNA
Qualitative Brand Modelling — in-depth exploration of brand essence, values, and consumer relationships using projective qualitative techniques.
“We Know Africa.” Full-service market research agency established in 2010 — qualitative and quantitative research across 30 African markets. ESOMAR · MSRA · GDPR compliant.
Company
© 2026 Infinite Insight Ltd. · “We Know Africa”