About Us

Our Story

Built on a belief that great decisions need great data

InfiniteInsight was founded in Nairobi in 2006 with a simple conviction: African markets deserve world-class market research designed specifically for their complexity and opportunity.

What started as a small team of four researchers has grown into a full-service agency of over 120 professionals, with offices in Nairobi, Lagos, Accra, and Johannesburg.

We work across the private sector, NGO space, and government — always focused on translating data into decisions that matter.

2006
Founded in Nairobi with a team of four researchers. 49 projects delivered in year one across 13 markets.
2010
Expanded to 10 East African countries; launched brand-tracking practice. Field interviewers now number 1,500.
2015
Opened Lagos and Johannesburg offices; became ESOMAR corporate members.
2019
Achieved ISO 20252 certification; launched proprietary real-time data dashboard platform.
2024
Surpassed 500 projects; expanded into West Africa with Accra office. Now spanning 40+ countries.
Our Values

What drives everything we do

01

Intellectual Integrity

We report what the data says — even when it’s not what clients hoped to hear.

02

African Excellence

We believe African markets deserve research designed for them — not adapted from Western templates.

03

Methodological Rigour

Every project follows internationally certified standards. Quality is not optional.

04

Insight Over Data

We translate numbers into narratives that drive real decisions for our clients.